Client: National Hospital and Network Provider
Task: Conduct a comprehensive study of local, regional, and national competitors
Attadale mined and correlated data sources into a proprietary database of operational statistics to allow for analysis across key differentiating attributes to give our client a better view of direct-to-patient marketing, provider consolidation competitive landscape, and their current competitive position to better meet the demands of a changing ecosystem. Attadale’s team developed highly impactful, complete, and descriptive data sets.
Using this original research, the team identified a range of opportunities to enhance market positioning, refine operational processes, create marketing and communications collateral for identified differentiators, and influence key investment decisions across a variety of functions. Recommendations ranged from “easy win” enhancements immediately implemented, to multi-year initiatives ranging across the enterprise. Already a leader in clinical and operational practices, our client gained new insights to drive fact-based decisions and maintain a leading edge in a changing and competitive industry.