Author: Matthew Cluck

University Pricing Strategy

How a college successfully grew their online degree programs by adopting the optimal pricing for each program.

Differentiating a nursing program

Understanding what was most important to students helped this premier Nursing Program differentiated themselves from their competition.

Increasing MBA Applications

Learn how a higher education institution used insights from prospective student preferences to improve brand equity and grow MBA applications.

Adult Programs Brand Equity

Real-time insights enabled this university to take immediate action and improve communications, which in turn increased enrollment rates.

Holy Cross College

How Holy Cross College used student preferences to improve student experience to increase retention.

Tribeca Flashpoint College

How Tribeca FlashPoint College improved its messaging to highlight the strengths that matter most to prospective students.

Higher Education

Learn how a Top Tier University sought to grow their enrollment by understanding the competitive landscape.

Henry Schein

How Henry Schein used agile insights to grow their revenue in a highly competitive market.

Broadband Company

This Broadband Services Company used insights to double their customer Net Promoter Score and gain more customer satisfaction.

Luxury Hotel Chain

See how a luxury hotel chain used customer insights to improve its loyalty program and increase customer retention.

Demographic Segmentation Can Cover Up Real Customer Differences: A Case Study

The goal of market segmentation is to identify groups of customers who differ in their needs and responses to marketing efforts. This allows businesses to target their strategies to increase effectiveness. Often, demographic variables are used to segment customers. While demographics describe consumers and business customers, they often offer little insight into those customers’ needs, […]

How important is sustainability to your customers?

Short answer – pretty important!  Sustainability is no longer the buzzword it once was at the turn of the century – it’s now a ‘must-have’ instead of a ‘nice-to-have’ when it comes to consumer purchasing behaviors and if your company isn’t committed to reducing their environmental footprint, you might find yourself falling behind the competition. Eighty […]

Social Media and the College Search

Confession: I’m 47 years old and my Instagram feed is filled with posts from college students. No, I’m not trying to relive my youth (though, I must admit it IS a fun trip down memory lane) – I have a high school senior getting ready to apply to college. In our house, the most popular […]

Using the OCEAN (Big 5) Personality Model in Marketing Research

Personality tests have become popular in the corporate world when evaluating current and potential employees for team “fit.” While the jury is still (and probably always will be) out on their scientific validity, models such as the Myers-Briggs Type Indicator, the Enneagram, or OCEAN (the “Big 5”) do make it easier to understand behavior in […]

21 Quotes To Inspire Your Adventures In Analytics

At its core, analytics is simply the science of mining data to come to conclusions, but it’s never as simple as it sounds. Today’s market leaders are using advanced analytics as a core competitive advantage, allowing them to agilely respond to market changes and win their customers’ choice. These are some of our favorite inspirational […]

12 Rules For Being Highly-Effective At Networking

Many personal and business opportunities arise because of your personal and/or professional network(s). Because of this, knowing how to effectively network can result in larger dividends when reaching out to your network. Networking is one thing. Being an effective networker, however, takes it to the next level. Here’s what you should do: State your name […]

12 Most Excellent Marketing Strategy Quotes

Everyone needs a little inspiration now and then. Here are our favorite quotes to spark your marketing strategy genius. “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter Drucker “Focus on the right message for the right people at the […]

10 More of the Best Growth Strategy Quotes

All businesses need to grow. It’s about seizing your competitive advantage and winning your customers’ choice. You have to be relentless. To keep up the pace, here’s some inspiration: “The purpose of business is to create and keep a customer” Peter F. Drucker “Don’t be afraid to give up the good to go for the […]

10 Inspiring Quotes About Being a Market Leader – Part 1

It’s the Holy Grail. The top of the mountain. The gold star. Everyone wants to be a winner. Here are 10 quotes to inspire your journey to be a market leader (or stay one). “A leader is one who sees more than others see, who sees farther than others see, and who sees before others […]

8 Reasons You Need To Update Your Business Plan

A business plan is a necessity for any organized and well-structured business. Large or small, it’s also something that should be updated and modified as you shift and grow. Here are 8 reasons why you probably need to update your business plan. A new financial period is starting. You need financing. Large shifts in the […]

10 Inspiring Quotes About Being a Market Leader – Part 2

Being a market leader is tough. Competition is fierce. You need to be on your toes. Here are 10 of our favorite quotes to inspire the hustle. “Winning is a habit. Unfortunately, so is losing.” Vince Lombardi “Anyone can hold the helm when the sea is calm.” Publilius Syrus “The art of leadership is saying […]

10 of the Best Growth Strategy Quotes

Businesses have to move quickly to differentiate themselves from competitors. Executives have to make decisions every day about their business in order to grow – decisions about their sales strategy, customer experience, product, marketing – you name it. It’s relentless. Here’s some inspiration to fuel your growth: “You can’t do today’s job with yesterday’s methods […]

8 Challenges for Retail Banking and What to Do Next

The entire financial services industry is undergoing drastic changes. New technology, increased regulation, and expansion of digital channels have come together to create a really interesting time for retail banks. You know this already. Perhaps the biggest challenge to face the industry is changing customer expectations. Financial institutions are finding themselves subject to the same […]

5 Easy Tips for Using Customer Research to Improve Your Content Strategy

Creating engaging content is a common struggle amongst marketers and brand leaders alike. Luckily, performing content research that helps you understand the choices your customers make doesn’t have to be expensive or take a lot of time. The learnings you get will give you invaluable insights that guide the relevant, effective content your customer needs and wants to engage with. You can’t afford NOT to do it.

Research and Analytics

In recent years, advances in both hardware and software has put sophisticated and inexpensive data mining tools within easy reach of almost any organization. Too often, the focus is on the tools and we lose sight of the business drivers. We understand operational impact is the only change we should be measuring, and we use […]