Using data, conducting client research, developing innovative solutions, planning long-term commitment, and being an expert in the field are just a few of the way to impress an in-house marketer. Using these methods not only improves an agency pitch, but it also improves the effectiveness and credibility of the agency.
Is your governance ready for Generative AI?
While many companies are experimenting with how to drive greater performance with Gen AI, many of our clients are hesitant to pull the trigger and