Global Real Estate Company – Attadale Partners

Challenge

A global real estate services company had been managing transactions for owner-occupiers of commercial real estate, but believed there were additional opportunities to help clients manage their real estate portfolios. They hoped to identify the white space surrounding commercial real estate management and develop a business case for investing in additional service offerings to assist with their day-to-day responsibilities.

Solution

We worked closely with the company to identify pain points for commercial real estate portfolio managers and assess their willingness to outsource various services. Custom recruitment was used to ensure respondents fit the right job roles across a range of sizes and industries in both the US and the UK.

Key Insights to Drive Actions

While multiple opportunities were discovered as a result of the project, the task of portfolio reporting was identified as having the greatest potential to expand upon. Respondents in both the US and UK were extremely frustrated with the inability to find providers to perform this function for them.

Along with targeted job functions, we discovered top-of-mind concerns for both company executives as well as portfolio managers. These insights were used to craft custom sales messaging for the client to use when meeting with both audiences, as concerns differed by job level and country base of operation.

Results

Insights from the project allowed the global real estate services company to narrow their focus on their target audience’s most pressing needs, while also gaining confidence that they were investing in the right areas with the right messaging. As a result, they created a new service offering to test with their existing client base and plan to expand the offering to new clients.

Challenge

Solution

Key Insights to Drive Actions

Results

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