The best business decisions – product, marketing, strategy, and even operational – are grounded in a solid understanding of customers. Yet too often, an organization’s perception of their customers is outdated, anecdotal, biased, conflicting, stereotypical, or all of the above. Attadale Partners helps our clients gather the first-hand customer insights they need to build successful marketing strategies, plans, and creative messaging.
Customer Acquisition, Retention, and Brand Loyalty
Understanding why a consumer chooses to become a customer – or not – allows brands to build plans and make investment decisions that will pay off. From basic tools like satisfaction surveys to more complex approaches such as perception analysis and conjoint testing, Attadale helps clients gather actionable customer insights and/or set up their own analytical functions that allow them to achieve their business goals. We can also partner with clients to gather actionable insights from their own rich data such as CRM, call center systems, call transcripts, and customer records.
Experience Testing and Mapping
Tactical and detail-oriented knowledge of how consumers interact with your business versus how they want to allows clients to design experiences that drive more customer interaction and loyalty. Experience mapping focuses on Who, When, and Why – what causes consumers to engage (or disengage) with a brand, and what they need from that engagement. User Testing focuses on What and How – answering questions about whether an experience accomplishes its goal, how we know, and whether it is intuitive and satisfactory for customers.
Creative and Message Testing
Landscape Assessments
Having a broad view of industry trends, competitor positioning and products, and consumer behavior is the first step in strategy planning. Attadale uses these insights to help company stakeholders align their business and marketing strategies with their goals, and validate the overall business plan. We believe that a stronger understanding of the market, and an understanding of the challenges a business is facing, help drive internal alignment on the path forward.
Pitch Assistance
70% of brand marketers expect primary research in new agency pitches. One of the biggest mistakes an agency can make is walking into a new business pitch without having a strong understanding of the client and their customers. Attadale can give agencies the data and insights they need for new business pitches so they can spend time doing what they do best – building strategies and plans.