National Hospital and Network Provider

Challenge

Attadale partnered with a hospital and network provider to conduct a comprehensive study of local, regional, and national competitors that would help them better understand their current standing in the marketplace and identify areas of improvement.

Solution

Attadale mined and correlated data sources into a proprietary database of operational statistics to allow for analysis across key differentiating attributes to give this client a better view of direct-to-patient marketing, provider consolidation competitive landscape, and their current competitive position to better meet the demands of a changing ecosystem. Attadale’s team developed highly impactful, complete, and descriptive data sets to help the client better visualize their positioning, address any critical gaps, and tailor their communication strategy accordingly.

Key Insights to Drive Actions

In addition to many strengths that the client could market immediately, the team identified a gap that wasn’t even on the client’s radar – third party accreditations. The client hadn’t focused on pursuing these, and wasn’t aware that they played an important role – especially when referring physicians were evaluating patients’ options.

The team also found another surprising finding – patients with the most severe disease were actually LESS likely to treat at the largest and most advanced hospitals. The client had a specialization in treating patients with the most advanced cancers, and assumed their most direct competitors did likewise. This finding – also not on the radars of either patients or of the client marketing team – helped develop a differentiated message and an opportunity to educate potential patients about why the client was unique.

Results

Using this original research, the team identified a range of opportunities to enhance market positioning, refine operational processes, create marketing and communications collateral for identified differentiators, and influence key investment decisions across a variety of functions. Recommendations ranged from “easy win” enhancements like implementing additional accreditations, to multi-year initiatives ranging across the enterprise. Already a leader in clinical and operational practices, our client gained new insights to drive fact-based decisions and maintain a leading edge as a leader in advanced-stage care in a changing and competitive industry.

Challenge

Solution

Key Insights to Drive Actions

Results

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