Premium Food & Gift Retailer – Attadale Partners

Challenge

In preparation for the holidays, a premium food and gift retailer wanted to better understand their customer base and learn how they could invest their marketing efforts into untapped areas of opportunity to grow their overall business.

Solution

The gift retailer recruited our help, and we created a survey that would identify different categories of gift buyers and the factors that are important to them when selecting a gift for their loved ones.

Key Insights to Drive Actions

In addition to validating some of the retailer’s current strategic decisions, it was discovered that there was an opportunity to reach a larger audience by meeting the unmet gifting needs of men ages 45-64. We recommended promoting more themed offerings and gift options that included customizable greeting cards to this target demographic based on these learnings. It was also discovered that this group was especially likely to shop for gift ideas on social media and online forums, an insight helpful to identify the best channels to communicate with this audience.

Results

The gift retailer was able to adjust their offerings, messaging, and marketing strategy to better serve this demographic group, paving the way to gain new customers that are likely to become return customers.

Challenge

Solution

Key Insights to Drive Actions

Results

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