Customer Love Is Not Unconditional – Even When It Comes to Pizza
Everyone yearns for customer love. However, in business, getting customer love may be easier than keeping it. Nurturing customer love often means having to change your organization, and reinventing yourself to rekindle that special feeling. Otherwise, competitors may woo your customers away by better listening to their needs. We recently came across a 2015 Marketplace interview with Domino’s CEO, […]
Driving Growth with Nine Words (and a Picture)
After 17 years of experience as a marketing professor, teaching, doing research, and working with companies, I finally settled on a 9-word imperative to help students understand competitive strategy… Be different from competitors in ways important to customers. I was pretty excited about this phrase – I believed it reduced a lot of important literature […]