Driving Growth with Nine Words (and a Picture)
After 17 years of experience as a marketing professor, teaching, doing research, and working with companies, I finally settled on a 9-word imperative to help students understand competitive strategy… Be different from competitors in ways important to customers. I was pretty excited about this phrase – I believed it reduced a lot of important literature […]
National Hospital and Network Provider
Learn how this National Hospital and Network Provider used proprietary data and insights to reinforce their leading position in a highly competitive industry.