Wound Care Technologies partnered with Vennli to gain an understanding of the segments of their market beyond simple, superficial demographics.

To improve the adoption of the DermaClose® device, management needed to understand:
• What segments currently exist in the market
• Who their core customer is
• Who their next target should be within the market
• What segments their competitors own and why

By working with our team to answer these questions, Wound Care Technologies was able to learn about their market segments at a deeper, more behavioral level including discerning what was most important to them, what factors influenced how they chose between competitors, and what level of product experience was needed to affect future sales.

With this information, we guided the team in developing a targeting strategy that would drive their bottom line.